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How to Measure a Film’s Success

film success

The idea of success gets thrown around the film industry a lot. 作为一名制片人,出于各种原因,你希望自己的每一部im体育手机官网都能获得成功. It is the payoff from what can be years of hard work. 它不仅会影响你的职业生涯,还会影响你所有的演员和工作人员. Success represents both the aims of your projects 和 a key to the future. 

Yet, success can still be a pretty subjective concept in film. 这个行业的每个利益相关者对于是什么让你的im体育手机官网获得成功都有不同的想法. 投资者、im体育手机官网公司、观众和im体育手机官网节讨论小组将运用他们的观点来解决这个问题. 事实上, 你很可能是你的im体育手机官网最严厉的评论家,对im体育手机官网成功的评价低于整个行业. 

理解一些成功的特征可以帮助你了解im体育手机官网制作过程. It can also more effectively frame the results for other stakeholders. Let’s take a closer look at a h和ful of the metrics you can consider. 

By Net Income

From an industry perspective, your film’s success is most often defined by its financial results. While the press tends to express this in terms of box office receipts, this certainly isn’t an accurate measure of financial success. 在流媒体比剧院更容易获得的环境中,情况尤其如此. 而不是, 工作室, investors, 发行商也会更加关注im体育手机官网的净收入.

A monetarily successful film comes from the return on investment (ROI). How much profit has your film made after expenses like cast 和 crew wages, filming permit costs, 和 marketing? Ad Astra (2019) 票房总收入约1.27亿美元,制作成本为8000万美元. But much of the difference was eaten up by marketing that cost upwards of $50m

像参加节日旅行和竞选奖项这样的元素可以帮助你的形象, these also cut into the profits. You also need to bear in mind elements that affect the final figures, 例如,作为演员或工作人员报酬的一部分,支付点(净收入或总收入百分比).

But success isn’t just about getting to a profitable level. It’s also how you h和le the proceeds. 许多制片人预计他们的im体育手机官网至少会亏损或小幅盈利, 但当项目出人意料地盈利时,这往往会让他们措手不及. Sudden windfalls can present distinct challenges in the form of tax considerations 和 investment management, among others. While it can be exciting to see a large influx of money, 重要的是要咨询金融专业人士,以确保评估和分配得当.

By Specific Objectives

Profit on a movie is always a good outcome. 但仅仅是赚大钱并不总是能实现的,甚至不是优先考虑的事情. Motherless Brooklyn (2019) Stardust (2007) 这两部im体育手机官网在影院的回报都很微薄,但却逐渐获得了成功,热情的观众一度被带到流媒体平台. 因此,在通往成功的道路上设定具体的里程碑式目标是明智的. 这意味着你和你的团队可以追求不同程度的成功,而不是认为如果你的项目不能立即带来数百万美元的收入,那它就是一个失败. 

As a producer, it can be helpful to think of this with a business mindset. The concept of objectives 和 key results (OKRs) is an effective way to establish 和 track a roadmap to your goals. In essence, it’s about pinpointing a larger objective — audience numbers, 收入, 节日的渗透-和设置可管理的目标,影响实现这一点. Setting these milestones should begin during the pre-production process. 这为你和你的团队提供了构建制作过程的坚实目标.

OKR方法可以让你清楚哪些成就有助于更大形式的成功. 你会发现这是让你和你的员工在充满挑战的经历中保持积极性的一个因素. 它也为你提供了可靠的成功指标给你的投资者,即使你没有完全达到你的总体目标.

By Cultural Impact

Film is a vital cultural 和 social art form. It can be used to draw attention to urgent issues or present ideas that are currently under-explored. Studies have shown 这些im体育手机官网可以改变人们的态度,尤其是年轻观众的态度. 这与两部专注于虚构叙事和纪录片制作的im体育手机官网都是相关的. Each has a place in impacting the perspectives 和 actions of your audience. 因此,衡量成功的一个关键标准是它对企业文化的积极影响.  

你不能总是控制或预测你的im体育手机官网会产生何种程度的文化影响. 但你可以通过关注这部im体育手机官网如何推动讨论来衡量它的成功. 和你的团队一起建立你想让观众理解的主题领域和概念. 你也可以与你的营销部门合作,创建标签和宣传内容,以帮助鼓励用户参与到你的im体育手机官网的核心社会主题中.

然而,你的im体育手机官网也可以通过更具体的方式产生文化影响. 特别是如果该项目是为了解决政治或立法系统中的不公正问题, success might be focused on its contribution to driving changes. 当 H和ful of Ash (2007) was shown to the Kurdish parliament, 这种影响直接导致该地区立法禁止切割女性生殖器官的做法.

 但是改变需要时间,你的im体育手机官网的影响可能很难立即衡量. 寻找你的im体育手机官网被引用在学术论文和有代表性的组织推荐名单上. If your project is being promoted as a source of evidence or expertise, it is being successful in helping to shift the cultural narrative. 

Conclusion

There is no single way to ascertain whether your film is successful. 虽然财务业绩是最广为宣传的衡量标准,但它远不是唯一重要的指标. How you h和le the profits you generate, meeting other results on the path to larger goals, 和 cultural impact may all be considered milestones of success. With each of these, you 和 your crew must plan effectively from the outset. 


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